Aldaris brewery to bottle Pepsi Cola products

  • 2000-09-14
  • TBT staff
RIGA - The Latvian brewery Aldaris formally opened production of Pepsi Cola International company's soft drinks on Sept. 7.

Aldaris has been the official distributor for Pepsi products in the Baltic states since the beginning of this year.

The U.S.-based Pepsi signed an agreement providing for cooperation in the production and distribution of beverages with Aldaris' co-owner, Baltic Beverages Holding, a joint venture between Denmark's Carlsberg and the Finnish beverage company Hartwall.

Aldaris has acquired exclusive right to bottle and sell Pepsi drinks Mirinda, 7Up, Pepsi Cola and Pepsi Max in all three Baltic countries.

"The agreement with Pepsi will boost our market share and promote our brand name in Europe," Aldaris' president Vitalijs Gavrilovs told The Baltic Times.

The maximum capacity of the new production line will be 24,000 bottles per hour, but Aldaris representatives have said that the output volume will depend on demand. Aldaris has invested 3.9 million lats ($6.4 million) into the new production facility.

In the first six months of 2000 Aldaris netted 1.3 million lats on net sales of 10.3 million lats. Last year's profit was 3.71 million lats on sales of 19.3 million lats.

The brewery plans to invest 6.9 million lats into development this year.

Aldaris is a closed joint-stock company with a share capital of 7.5 million lats. 75 percent of the brewery's shares are held by Baltic Beverages Holding while the remaining shares are in the hands of the company's employees.