PPC Services - Outsource vs In-House, Which Is Better?

  • 2023-03-30

Businesses can use PPC services to increase website traffic and improve online visibility. Paid search engine advertising is a great way to connect with potential customers who are already interested in what you have to offer. By targeting the right audience and using strategic keywords, your business can experience improved ROI through PPC campaigns.

There's a lot of debate these days over whether it's better to outsource to white-label PPC services or keep them in-house. Of course, both options have pros and cons, but which is the best option for your business?

Here's a detailed look at certain important aspects to help you decide. Read ahead!

Outsource VS In-House, A Closer Look

1. Cost

Building an in-house team that includes hiring, training, salary per head, retaining permanent staff, and the expenses involved in setting them up is very expensive. But when built, it gives you full transparency and complete control of the PPC activities.  

In outsourcing, you can take a PPC service on a monthly rental basis, which is cost-effective, with a well-trained, dedicated team on a smaller budget.

2. Expertise

PPC is a complex and ever-changing field. It requires knowledge of algorithms, bid strategies, and ad creatives. Unless a company has someone on staff with experience in PPC, it may be challenging to produce good results.

In terms of expertise, outsourced PPC providers typically have more experience than in-house teams. They also have access to tools and resources to make your PPC campaigns more effective. 

3. Control over campaigns

Agencies may not always have the business's best interests in mind and may not be as responsive to changes in the market or the business's needs. 

Managing PPC Services in-house gives businesses more control over their campaigns. They can tailor campaigns to their specific needs and make adjustments as needed. In-house PPC teams also better understand the business's products and services, which can be helpful when creating campaigns. 

4. Flexibility

One of the benefits of outsourcing PPC services is that you can scale up or down as needed without having to worry about excess staff costs. On the other hand, you're locked into a certain number of employees with an in-house team, leading to wasted resources if PPC demand slows down.

5. Risk

There is always the risk that your PPC provider will underperform or even disappear, leaving you without PPC support unless you have a contingency plan in place. 

However, this is not the case with the in-house building team. If you build an in-house PPC team, you have the added benefit of having complete control over your PPC campaigns. You can change direction anytime without going through a third party, and you always have someone on hand to make changes or answer questions. Granted, you will have to invest time and resources into building and training your team, but this upfront investment will pay off in the long run.

So, which is the right choice for you? Outsourcing or in-house PPC services? The answer depends on your specific needs and budget constraints. For example, outsourcing may be the best option if money is tight and you don't have the time or resources to manage a PPC campaign. But if you want more control over your marketing efforts and are willing to invest in training your staff members, then in-house services may fit you better.