Estonia's culture minister attending meeting of EU culture and sport ministers

  • 2024-05-13
  • BNS/TBT Staff

TALLINN – Estonia's Minister of Culture Heidy Purga is on a visit to Brussels until May 14, attending a meeting of the European Union's ministers of culture, audiovisual and sport.

The EU ministers will also meet with Belarusian opposition leader Sviatlana Tsikhanouskaya.

The European Union's policy debate on culture will focus on the impact of AI in the cultural and creative sectors.

"By its nature, the European Union is a union of diverse cultural and linguistic spaces, and with the rapid advancement of technology, we, as a small country, must wisely steer AI regulations. AI is evolving rapidly and becoming increasingly intertwined with our daily lives. While on the one hand, it holds tremendous potential, for example, in growing the creative economy, there is also a risk that if this technology is developed with databases that do not include smaller languages, we will become culturally more one-dimensional," Purga said.

In addition, Council conclusions will be adopted on the rise of influencers as a part of the EU's media ecosystem, as well as on ways to empower the cultural and creative sectors through data-driven audience development.

An informal dinner debate will precede the council of EU culture ministers, where the Belgian presidency wishes to discuss the protection of European values and identity. Belarusian opposition leader Sviatlana Tsikhanouskaya will participate in it as a guest. 

The public debate of the ministers of sport will this time focus on the role of volunteers in sport.  

In addition, Council conclusions will be adopted on the contribution of self-organized sport to supporting active and healthy lifestyles in the EU.