With egg liqueur and rum-soaked raisins, salted caramel, and pecans – two winter novelties join the “Ekselence” ice cream range; €40,000 investment

This Christmas will taste exquisite as Latvia’s leading dairy company, “Food Union”, expands its “Ekselence” dessert ice cream offering. As a result, during the 2024-2025 off-season, the company introduces two spoonable novelties, developed and launched in the Latvian market with an investment of approximately €40,000.

Following the traditions of the gourmet brand “Ekselence”, the new ice cream recipes have been crafted by leading “Food Union” food technologists at the company’s Ice Cream Competence Center, located in Riga, Bauskas Street 180. The main ingredient of both novelties is premium-quality cream, combined with refined flavor notes that align with global trends and will delight even the most discerning gourmands during the holidays and in everyday life.

Festive liqueurs in ice cream

The highlight of the winter collection is a completely new and unique flavor – creamy “Ekselence” ice cream with egg liqueur flavor, egg liqueur-flavored sauce, and rum-soaked raisins. This ice cream offers a velvety texture and juicy contrast, appealing to experienced ice cream enthusiasts and lovers of festive vibes.

Salted caramel and pecans

The second novelty of the collection is creamy “Ekselence” ice cream with salted caramel sauce and caramelized pecans. Previously, this perfect balance of sweetness and saltiness was available in a 1-liter family pack, and now it has been designed for indulgent moments in a 500 ml package.

Ģirts Liniņš, brand manager of “Food Union” ice cream: “Christmas is always associated with bustling kitchens, preparing festive tables, and that special feeling when miracles are possible. This year, with the new “Ekselence” ice creams, we wanted to bring the same magic to modern desserts. The egg liqueur ice cream with rum-soaked raisins is like a culinary ‘golden classic’, while the combination of salted caramel and pecans caters to the tastes of modern gourmands. These ice creams tell a story of excellent traditions meeting the present day, created to make the holidays even more special and winter evenings warmer and sweeter”. 

Availability and range of “Ekselence”

Both new winter collection “Ekselence” dessert ice creams are already available in shoppers’ favorite stores across Latvia. Currently, the “Ekselence” range includes 25 types of ice cream. Seven are offered in family packs, three in crispy waffle cones, four in carton boxes, and one on a stick. Additionally, the brand’s range features ten HoReCa-type ice creams. You can explore the full “Ekselence” range here: https://www.foodunion.lv/produkti?Brands[]=Ekselence. 

About Food Union Latvia

Food Union is a leading producer and distributor of fresh dairy products and ice cream in Latvia. Food Union Group in Latvia consists of Rīgas piena kombināts, Valmieras piens and Premia FFL. The company is known in the market for its historical and well-known brands such as Kārums, Limbažu piens, Valmiera, Lakto, Pols, Ekselence and TIO. The company's core competences are mainly in the fresh dairy and ice cream segments and its brand portfolio boasts healthy and high added value products made from the best quality milk sourced from more than 100 Latvian farmers. Food Union Group is headquartered in Latvia. Since 2019, Riga has been the Group's ice cream development centre. Each year, more than 100 new ice cream varieties are developed for the European market at the Ice Cream Competence Centre. As of January 2024, PAG Private Equity has become the majority owner of Food Union Europe, including Food Union Latvia. More information: www.foodunion.lv.