Tet and NENT Group sign deal on distribution of special sports programs

RIGA - Latvian telecommunications company Tet and Sweden's sports and entrainment streaming streaming company Nordic Entertainment Group (NENT Group) have signed a deal giving Tet’s TV services customers access to Viaplay’s original Nordic productions, Hollywood films and series, premium sports and kids’ content, NENT Group's representative Ruta Grikmane told LETA. 

She said that all users of Helio interactive television, Helio terrestrial television and later also the new Tet+ entertainment platform will have the opportunity to test Viaplay for two months without additional subscription fee.

NENT Group's CCO Kim Poder indicated the partnership with Tet is very special as it’s the first of its kind in the group's new market. "It’s also both groundbreaking and progressive in many ways and it shows the strength in the Viaplay product," Poder said.

Viaplay will launch in Latvia on March 9 and the offer will be made available to Tet’s customers shortly after.

In addition, Viaplay and Tet will launch an exclusive weekly sports studio, broadcasting the highlights from the sports shown on Viaplay in local language. The programme will be produced during the sports season and will be available to Viaplay’s customers and on Tet’s 360TV channel from September. NENT Group has already secured the exclusive Baltic rights to Formula 1 motorsport, NHL ice hockey, UEFA Champions League, UEFA Europa League, UEFA Conference League, Bundesliga football, the English Cup-tournaments and South American National Team football.

Viaplay is the leading Nordic streaming service and available in every Nordic country and will launch in Estonia, Latvia, Lithuania, Poland and the US in 2021, followed by five additional markets by 2023. In 2020, Viaplay had over 3 million subscribers.