Rimi may open online store in Estonia earlier than planned

  • 2020-03-27
  • BNS/TBT Staff

TALLINN - Retailer Rimi has been planning to open its online store in Estonia in late May; however, due to the emergency situation, the launch may be carried out sooner.

"The circumstances have now forced us to proceed much more quickly to respond to market demand. We very much hope that our efforts will prove successful and that the online store of Rimi can be opened earlier," Helen Lednei, director of e-commerce at Rimi Estonia, told BNS.

Rimi announced in November 2019 its plan to open an e-store in Estonia in spring 2020. Lednei said at the time that in addition to home delivery, the service would include a pick-up option at the store of the customer's choice, where the order could be delivered to customers in the Rimi Drive area without the driver needing to exit the car.

The retailer first planned to open two Rimi Drive areas in Tallinn and add new service points depending on customer demand, Lednei said in November last year.

A Rimi online store was opened last fall in Latvia. The e-store likewise provides both home delivery and Rimi Drive pickup service.