Popular youth blogger Niklāvs Mičulis was named top Latvian social media influencer, according to the Golin Riga PR agency on April 22.
“This year‘s influencer index shows that the industry is developing and changing in Latvia, and there are also newcomers among the ranks compared to the first index results,” said Golin Riga Partner Arnis Vērzemnieks.
Mičulis received the highest number of points in the “macro” (over 25,000 followers) category, while YouTuber Rojs Rodžers Linkevičs placed second and boxer Mairis Briedis pla...
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