Marketing expert helps distill national image

  • 2003-08-31
  • Ieva Tuna
RIGA - One of the world's most experienced experts on corporate identity and branding, Wally Olins, is guiding the development of a pilot program that aims to develop Latvia's image and national identity.Four postgraduate students from the Oxford Said Business School, where Olins is currently a visiting fellow, are carrying the pilot program out this summer.The Latvian Institute, a non-profit organization established to promote knowledge about Latvia abroad, plans to combine the project's conclusions with its own ideas and to approach the government about funding a thorough program branding...
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