Tourism board: Tallinn must prepare for 850th

  • 2003-01-16
  • Aleksei Gunter
TALLINNEstonian tourism experts have advised Tallinn city authorities to use the city's 850th birthday in 2004 as a major campaign promoting the city as an attractive Baltic Sea destination, but city officials are responding coolly to the idea.According to Tarmo Sumberg, chairman of the tourism board of Enterprise Estonia, a state-run promotional agency under the Ministry of Economic Affairs and Communications, Tallinn's birthday has exceptionally significant marketing value and should be used to promote the city. Sumberg said he hoped the celebration can attract much more foreign visitors ...
 
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