Birth of a surprising bestseller

  • 1999-11-18
  • By Tricia Cornell
Estonia's newest bestseller isn't a thriller or get-rich-quick manual. It is a dictionary. It is, in fact, a dictionary that has kept the Estonian public waiting 23 years.The Estonian Language Institute published the new Eesti Keele Sonaraamat in early October with a print run of 16,000, an optimistic number in a country where a good-sized run is 3,000 copies. One month later demand for the book has forced them to nearly double it to 30,000.Despite being a serious investment in both cash and shelf-space, the dictionary has been flying off bookstore shelves. The 600 kroon ($40) volume is a g...
 
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