Sex sells 's even when it's not supposed to

  • 2007-08-01
  • By Mike Collier
RIGA - The latest installment in Riga's "Sex Terrorism" campaign was unveiled in Esplanade park ton July 26. It involved graffiti artists and models dressed in a style best described as "hooker chic."Getting scantily-clad young women to parade around handing out flyers no doubt grabbed people's attention, but is akin to promoting healthy eating by sending a fat chef out with a plate of chocolate brownies. The only thing it proved is that sex sells.Evita Bille, a spokeswoman for the Alfa Centrs advertising agency behind the campaign said, "The aim is to draw the attention of young girl...
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