Maxima introduces environmentally-friendly scanners

Continuing its efforts to introduce green solutions and improve the customer experience, Maxima Latvija is integrating next-generation scanners into its store checkouts. The new technology will allow payment for a service to be made by scanning a barcode from the screen of a smart device, rather than printed bills, making this process faster and more environmentally friendly.

With an investment of half a million Euro, Maxima Latvija has currently introduced the scanners in 60% of stores throughout Latvia, starting with checkouts in larger and newly-renovated stores. Maxima soon hopes to introduce the scanners to all stores.

“When modernising and expanding our store chain, our priorities are always to search for effective, environmentally-friendly solutions which simultaneously provide a more convenient shopping experience for our customers and improve working conditions for our employees. The new scanners will not only allow customers to avoid printing an invoice and pay faster, but will also give them the chance to scan it themselves. Furthermore, total scanning time during the transaction will reduce by an average of 30%, making things easier for our employees and increasing service speed and quality. Bill paying has already become a daily habit in Maxima Latvija’s stores, which is particularly appreciated by those living in more remote regions of Latvia with fewer bill payment options nearby,” comments Director of the Maxima Latvija IT Department Mārtiņš Smilga.

“An increasing number of Latvians are taking advantage of the opportunity to pay their bills in cash or by card at the checkout of a Maxima store. The most commonly-paid bills include property management, property tax, telecommunications and utilities. We are actively increasing our network of business partners, and customers can currently pay bills from more than 150 service providers. The largest companies for which customers can pay at Maxima Latvija cash registers include Latvenergo, Latvijas Mobilais Telefons, BITE, TELE2, Rīgas Namu Pārvaldnieks, and a wide range of other businesses,” explains Director of service provider SOLLO LV Ilze Bišofa.