Introduction to SAP Sales Cloud

Business efficiency depends to a great extent on the performance of sales & marketing subdivisions. By implementing SAP Sales Cloud, far-seeing business owners equip their sales teams with the latest technology that automates multi-stage sales funnels and provides precious insights into consumer behavior. What is the functionality of SAP Sales Cloud? How can it change actual enterprise output? All questions are answered below. Let’s dive in.

What Is SAP Sales Cloud?

Designed specifically for smart sale processing, SAP Sales Cloud represents the automation sales software — an intelligent instrument for driving sales, increasing the efficiency of upsales & cross-sales, strengthening client loyalty, and enhancing interaction between sales and marketing divisions.

With AI-powered on-the-fly analytics, a salesperson receives an individualized and complex view of each client. Besides, the system provides precious insights and guidelines based on consumer activity. Marketing and sales teams empowered by AI-driven analysis can increase both sales volume and loyalty of existing clients.

Moreover, a SAP Sales Cloud solution can improve collaboration between different departments as it can be seamlessly integrated with various SAP products and third-party apps within a corporate IT landscape.

SAP Sales Cloud: Key Functionality

One of the crucial characteristics of SAP Sales Cloud is its customization — enterprises of any level and industry can tune up the features they need to address their niche-specific demands.  

- Automation of the sale procedures. With the assistance of AI-powered analysis and reports, sales reps can see issues, changes, and prospects within the sales funnel and adjust the strategy in real-time.

- Unified customer profile. The system helps to understand customers better and work out marketing strategies based on unified profiles. This results in a notable ROI increase.  

- AI-powered lead management. The unified view of interactions with clients seasoned with AI-based analytics ensures high lead conversion rates.

- Real-time analytics and reporting. Lead performance, call scripts, and interactions are analyzed on the fly and ensure a more comprehensive and dynamic picture of sales processes.    

- Predictive analytics. History of interactions, visualization of customer activity patterns, and advanced analytical tools enable precious insights that are automatically transformed into valuable forecasts.

- Upsales & cross-sales. Given advanced on-the-fly analytics, ML capabilities, and a better view of customers, a sales team can implement optimized upselling strategies, driving more profit.

- Optimized user experience. A good understanding of customer goals and behavior based on unified profiles typically leads to optimized interaction and, as a result, higher customer satisfaction on one end and more profitable sales on the other.

SAP Sales Cloud: Special Features

- Integrated security. SAP is well-known for its attention to security and data protection, and Sales Cloud is not an exception — the software has built-in unparalleled security features.

- The new version of SAP Sales Cloud seems more intuitive and less complex in configuration. Thus, you can join Microsoft Teams straight from the system.

- Business Interaction Intelligence. ML capabilities provide insights into consumer behavior based on previous interactions. The sales reps can receive real-time guidelines by viewing a single page.

Benefits of SAP Sales Cloud

Sales process automation. Besides automating repetitive tasks, SAP Sales Cloud provides intelligent scripting, interaction history, selling forecasts, and many other features to free sales team members from routine tasks and allow them to focus on winning sales and improving customer experience.

Enhancing sales & marketing divisions’ output. Real-time reporting and AI-driven insights deliver solid support to sales reps. In fact, the system offers an impressive suite of instruments to boost sales performance.

Embedded security. As a part of this cloud-based software SAP provides built-in cyber protection; besides, the company offers add-ons for higher protection of data confidentiality and compliance with statutory requirements.

How Can SAP Sales Cloud Help Businesses?

Many companies that have been using Sales Cloud note that AI-powered insights have helped them understand better consumer behavior and improve the efficiency of leads.

As SAP states, the software ensures a “360-degree view of customers”: the better you know clients, their preferences, purchase history, and all interactions, the more successful the sales will be, including up-sales and cross-sales.

AI-powered sales projections drive the sales volume. The Deal Finder feature deploys ML to highlight hot leads simplifying the entire sales process.

User records, leads, and track options are stored in an easily accessible unified database.

SAP Sales Cloud Integration

The cloud-based system comes with extensive integration potential — can be seamlessly integrated with different types of IT infrastructures, both SAP add-ons and third-party platforms. The company offers pre-packaged with the SAP Marketing Cloud solution for flawless planning and realization of marketing & sales funnels.

SAP Sales Cloud is most advantageously used across a wide array of industries, such as high-tech, automotive, e-commerce, telecommunications, travel, manufacturing, and so on. Walmart, BMW, Audi AG, Amazon, and Apple are just a few in the long list of well-known brands that use Sales Cloud from SAP.

However, if your in-house IT team is not familiar with SAP packages, you’d better call on official SAP partners to customize and integrate the system with the existing platforms to avoid lags and ensure efficient operation.  

Why Choose CLARITY as SAP Sales Cloud Implementation Partner?

Once you’ve decided to implement SAP Sales Cloud to drive sales, a choice of a partner is crucial. As an SAP expert partner, CLARITY can guide you through the implementation procedure, from the preliminary evaluation of niche-specific requirements and customization of the system to full integration with the company’s infrastructure and training for the staff. The team of dedicated pros will help you to create a powerful sales system.