How AI could change business in future

  • 2023-03-21

In numerous ways, artificial intelligence (AI) is changing how organizations run, and its influence is anticipated to grow in the near future. The potential for AI to alter business is huge, with applications ranging from improving customer service in online casino Latvia, improving decision-making, enhancing marketing, and making security much safer. 

Businesses will find it more and more necessary to incorporate AI into their operations as the technology advances and becomes more widely available in order to remain competitive and satisfy changing client needs. This essay will examine some potential future business changes brought on by AI and what companies may do to stay on the cutting edge.

What is AI?

Before diving into how AI technologies are affecting the business world, it is necessary to define the term - AI. The term "artificial intelligence" refers to any type of programme that performs human-like activities such as learning, planning, and problem-solving. Calling specific applications "artificial intelligence" is like referring to a car as a "vehicle" - it's technically correct, but it doesn't cover any of the details. We must delve deeper to determine which type of AI is prevalent in business.

AI is a broad field that includes a variety of subfields such as machine learning, deep learning, natural language processing, robotics, and others. These technologies enable machines to perceive, reason, and act in the same way that humans do.

AI has advanced rapidly in recent years as a result of a variety of factors, including: advances in computer power and internet usage and speed, big data, cloud computing, open source and research. Many of these elements have helped AI develop and evolve quickly in recent years, and this tendency is anticipated to continue.

AI history

The history of AI started back to the 1940s and 1950s, when researchers first began to explore the possibility of creating robots that could perform jobs that normally require human intelligence. 

The Dartmouth Conference, largely regarded as the birthplace of artificial intelligence, was organized by a group of researchers in 1956. Researchers from a variety of disciplines gathered at the conference to talk about the viability of developing "thinking robots" capable of problem-solving and decision-making similar to humans.

But only in recent years, AI has seen rapid progress in areas such as natural language processing, computer vision, and robotics, and it has become increasingly integrated into everyday life through applications such as voice assistants, autonomous vehicles, and personalized recommendations.

Customer service

By increasing the effectiveness and efficiency of customer support operations, AI has the potential to change customer service. Some of the companies which use automated chatbots already use AI, but in future it will be even more sophisticated and personalized.

The following are some ways that AI can improve customer service:

Chatbots: AI-powered chatbots are capable of offering 24/7 immediate and individualized client care. Chatbots can process orders, assist users with typical problems, and respond to frequently asked questions.

Voice assistants: AI-powered voice assistants, like Apple's Siri or Amazon's Alexa, may take voice instructions to provide customer assistance. Consumers can inquire, make purchases, or request assistance with problems.

Analysis: Artificial intelligence algorithms can analyze customer feedback, such as social media comments or survey responses, to determine customer sentiment and provide insights for improving the customer experience.


The copywriting profession is already evolving as a result of AI automating formerly manual work. AI is anticipated to continue to revolutionize copywriting in the future by introducing progressively more complex tools for content creation, analysis, and optimization. In the future, AI is predicted to alter copywriting in the following ways:

Content creation

AI is already capable of creating simple material, including product descriptions, social media posts, emails or any simple text. The ability of AI to produce increasingly complicated material, such articles, studies, and whitepapers, is predicted to increase in the future. Instead of wasting time on mundane duties, copywriters will be able to concentrate on the more strategic and creative aspects of content creation, for example just creating topics or asking questions.


Using consumer data from AI analysis, highly tailored material, including emails, website copy, and social media posts, can be produced. Copywriters will be able to develop highly targeted material that connects with particular audiences as AI advances and becomes even more adept at comprehending customer behavior and preferences.

Most popular AI tools

One of the most popular AI tools is well known in industry - ChatGPT, that incorporates deep learning techniques from vast amounts of online text. It is available to assist with tasks such as answering questions, providing information, generating content and carrying out conversations. Other AI tools such as DALLE2 are able to create art, images just from text description. These AI programs most likely create a huge risk to such job positions in business as content creators, copywriters, digital artists etc.

For now, AI tools are working as a supporting tools, not as replacements for human properties, but taking account the rapid development of AI, it's difficult to say that its development could stop at any moment.


Experts in the industry have argued over the controversial topic of how artificial intelligence may affect employment. While AI has the ability to boost productivity and open up new work opportunities, it also has the potential to displace specific industries and job kinds.

Overall, the potential for AI to change business is quite big. As AI technology continues to improve, it will become even more important for businesses to incorporate AI into their operations to stay competitive and meet customer expectations. Artificial Intelligence (AI) has already started to revolutionize the way businesses operate, and its impact is expected to become even more significant in the future.