TALLINN - Over 20 Estonian tourism companies are to participate in the MATKA 2019 the tourism fair in Helsinki, which starts on Thursday and features a total of 89 countries.
"Even though the most recent survey by Statistics Estonia indicated that the number of Finnish tourists in Estonia fell by 13 percent in 2018, the Helsinki tourism fair continues to be a very important event for Estonia," marketing manager at Go Travel Anu Vane said in a press release.
"The fair is visited by 60,000 to 80,000 people each year, including representatives of tourism companies from Finland and elsewhere, as well as visitors. It is a very large event and the Finnish tourist remains important to Estonia," Vane said, adding that the company considers it important to be visible to Finnish tourists and offer new travel ideas.
This year, Estonia is represented at the MATKA fair by enterprises only.
"Regional tourism centers from Saare, Hiiu, Parnu and East-Viru counties are very active, and spa hotels -- the Estonian Spa Association, Hestia Group and Aqva -- are also introducing their services.