Sports gear entrepreneurs target export markets, dismiss home market

  • 2010-08-12
  • By Linas Jegelevicius
The economic downturn has struck severely all business in Lithuania, though the area of sporting goods has shown much tenacity, reporting a relatively small drop in business overall. This could be attributed to the consumers’ adaptation to the lingering downturn - not being able to choose an expensive recreational pursuit, they embark on less money-spending activities. For example, this could be tobogganing and skiing in winter and active sporting in summer. The crisis-stricken people do not feel like cutting down on their health and lifestyles, as sporting goods sales prove just t...
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