Shoppers choosing cheaper brands, only when necessary

  • 2010-08-12
  • By Alina Lisina
Despite the economic crisis, people still do not give up on their hobbies. Sporting goods shops continue their business, despite a general decrease in the retail business of about 30 percent. However, consumer behavior in this segment has changed – people choose cheaper products and buy only the things they really need.The prices for sporting goods in specialized sports shops haven’t changed for years. The shops try to compete mainly with a range of products and services. “We do offer brands of different price categories. And what we see now is that people choose t...
The article you requested can be accessed only by subscribing to the online version of The Baltic Times. If you are already subscribed to The Baltic Times, please authorize yourself.

In case you don't have a subscription yet - please visit our SUBSCRIPTION section