MARKETING: Duracell Radio Rally thrills young and old alike

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MARKETING: Duracell Radio Rally thrills young and old alike

Oct 01, 2008
By Kristina Pauksens

BATTERY POWERED: Duracell’s Radio Rally attracts all ages.

RIGA - For the past six years in Latvia, a special annual event has taken place in which a multinational corporation gives back to the community who buys its products: the Duracell Radio Rally. While many corporations seem to encourage children and teenagers to smoke cigarettes, drink fruity alcoholic beverages and partake in other questionable behavior, this event is essentially a remote control car race on a national scale. “We make interactive fun,” Duracell representative Kristaps Tomso ...

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