Summer sends ice-cream sales soaring

  • 2006-07-10
  • By TBT staff
TALLINN - A scorching summer has sent Estonians running for the ice-cream stalls.
Estonian ice-cream manufacturer Balbiino has reported a massive spike in sales, coinciding with daily summer temperatures of up to 35 degrees Celsius.
The company said it expected its all-time highest sales to be recorded during July, and has promised to keep its factory running 24 hours a day to up with the demand.
Balbiino marketing director Teet Anier said daily sales now amounted to more than 1.5 million kroons, or 100,000 euros, in factory prices.
"Compared with last June we increased ice-cream sales by 17 percent, and July sales figures are 27 percent higher than those of June at the moment," Anier told the Baltic News Service.
"We hope to achieve more than 40 million kroons sales in July, which would be a new all-time high."
The marketing director said that all the lines were currently working at full capacity 24 hours a day.
Balbiino is one of the country's most popular ice-cream brands, holding about 40 per cent of the market share, ahead of its main rival Tallinna Kulmhonne.
Last year the company turned over 322 million kroons, and recorded a 4 million kroon profit.