Latvia's most beloved food brand Kārums is making an anticipated announcement - during April, three new treats will delight consumers as they hit the shelves, expanding the variety of curd snack and sweet cream dessert categories. Leading dairy processing company in Latvia, Food Union, has invested over 50 thousand euros in the development and launch of these new products.
"A legendary randevous" - this could describe the new Kārums curd snack, featuring the taste of banana, the world's most popular fruit. This banana curd snack is coated in classic chocolate glaze, creating a bold and highly enjoyable flavor combination. Like all Kārums curd snacks, the new one is made according to the unique recipe created in 1993, with the main ingredient being high-quality curd, also known as cottage cheese.
Refreshing and juicy - are the words that describe the new Kārums sweet cream desserts, beloved by consumers for their airy, whipped texture. Now, these delicious desserts are also available in lemon and raspberry flavors.
Ilva Veidemane, brand manager of Food Union dairy products says: "Three new products in the Kārums lineup - it's great news for every fan of our brand. But that's not all! This year marks the round anniversary - 30 years since the famous Kārums crow was introduced, which means that this year we will delight Kārums lovers not only with these, but also with other delicious surprises”.
All three new products in the Kārums lineup are making their debut. Their recipes have been carefully crafted at the Fresh Dairy Excellence Center, located at the main production facility of Food Union: AS Rīgas piena kombināts in Riga, Latvia. Initially, the novelties will be available in stores across Latvia, and soon in Lithuania, Estonia, and other export markets.
Overall, Kārums offers 36 products. In the sweet snack category, there are six types of products - 15 curd snacks, as well as a curd snack multipack, six sweet cream desserts, four bifido yoghurts, two cream yoghurts, three curd desserts, and two curd creams. In addition to consumers, Kārums also offers three fresh cheeses with and without additives.
ABOUT FOOD UNION LATVIA
Food Union is the leading producer and distributor of fresh dairy products and ice cream in Latvia. The Food Union group in Latvia consists of Rīga Dairy Combine, Valmiera Dairy, and Premia FFL. In the market, the company is known for its historic and widely recognized brands such as Kārums, Limbažu piens, Valmiera, Lakto, Pols, Excellence, and TIO. The main competence of the company is mainly in the segment of fresh dairy products and ice cream, and its brand portfolio boasts healthy and high-value-added products made from the best quality milk obtained from more than 100 Latvian farmers. The central office of the Food Union group is located in Latvia. Since 2019, Riga has been the group's ice cream development center. Every year, more than 100 new ice cream varieties are developed for the European market at the Ice Cream Excellence Center. Since January 2024, Food Union Europe, including Food Union Latvia, has been majority owned by "PAG Private Equity." For more information, please visit https://www.foodunion.lv/
ABOUT PAG
PAG is a leading global investment firm focused on the Asia-Pacific region and implements three main strategies: credit and markets, private equity, and real estate. PAG manages capital on behalf of nearly 300 institutional fund investors, including some of the world's most sophisticated asset allocators. PAG has more than 300 investment professionals in 15 main offices, and its managed assets total approximately $55 billion. For more information, please visit www.pag.com
ABOUT FOOD UNION EUROPE
Food Union Europe is a leading and innovative consumer goods company that develops local brands and offers excellent products mainly in Europe. Currently, Food Union is the leading ice cream producer in the Baltics and Denmark, with stable market positions in Norway and Romania. Food Union is the market leader in fresh dairy products in Latvia and maintains stable positions in several dairy product categories in the Baltics. For more information: www.foodunion.com
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