Latvia's largest cosmetics manufacturer “H.A.Brieger” is taking a strategic step in international expansion by beginning the export of “Dzintars” products to the United Arab Emirates (UAE). The product is launching in one of the country's leading pharmacy chains “Supercare”, which has more than 70 retail locations. Now “Dzintars” is making its debut in "Dubai Mall" – the world's largest shopping center.
Anastasija Udalova, co-owner and manager of H.A.Brieger, says: “This is not a spontaneous move – our team has worked deliberately and strategically to ensure a strong launch in the UAE market, from regulatory compliance and assortment adaptation to logistics and partner selection. For us, it is not just about entering the market, but implementing the right strategy that ensures sustainable growth and creates value for our customers. We see that “Dzintars’” expertise in developing professional and functional products is at the core of our competitiveness on a global scale. There is a strong interest in this region to try new products, which is why we are starting with our functional, research and quality-based products, aiming to encourage repeat purchases and grow our customer base. Entering the UAE is part of a broader global development strategy that we are currently pursuing."
Initially, 12 “Dzintars” products are being exported to the UAE market, including the brand’s sun-care facial moisturizer “Amberglow SPF 50+” with next-generation sun filters, and the restorative antioxidant balm “Afterglow”. In addition, other iconic “Dzintars” products will be available: the universal cream “Nīca”, the “Dižciems” hair care line, “Lilac of Riga” body care products, the functional toothpaste range, as well as a variety of body and hand creams from the “Dubulti”, “Dzintari”, and “Kolka” lines.
“Supercare” is one of the leading pharmacy chains in the United Arab Emirates, with over 40 years of experience offering international nutrition, pharmaceutical, fitness, skincare, and lifestyle products. The chain operates across all major regions of the UAE, from the largest shopping centers to prestigious residential areas, serving more than 6,000 customers every day.
At the same time, “H.A.Brieger” is actively in discussions with other supermarket, pharmacy, and cosmetics retail chains in the UAE, with the goal of ensuring even wider availability of “Dzintars” products in the region in the future.
About H.A.Brieger
The origins of the Dzintars cosmetics brand date back to 1849, when Heinrich Adolph Brieger founded a soap and perfumery factory in Riga. Over three generations, the company grew into one of Latvia’s largest cosmetics manufacturers. The company’s new owners acquired the production facility with the vision of reviving Brieger’s approach - developing products carefully and thoughtfully to suit today’s dynamic world. As a result, the company and manufacturing facility have been renamed H.A.Brieger, while the Dzintars brand name has been retained for its cosmetic products. The largest shareholder of H.A.Brieger is the Estonian industrial manufacturing company Skinest Group, which operates in ten countries and employs over 1,400 people. Skinest Group owns 60% of H.A.Brieger, while the remaining 40% is owned by the company’s CEO, Anastasija Udalova. H.A.Brieger has obtained quality management and good manufacturing practice certifications, including ISO 9001, GMP (ISO 22716), and ISO 13485:2016. More information about the company and its brands: www.dzintars.lv
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