Swedbank named most influential brand in Baltics

TALLINN - Swedbank has been named the most influential brand in the Baltics, taking first place in six categories at the Baltic Brand Forum 2025 awards ceremony held in Lithuania on Friday.

At the gala in Vilnius, the most beloved brands in the Baltics were announced across eight categories, with Estonian, Latvian, and Lithuanian brands competing for recognition based on the results of Brand Capital, the region's most extensive brand and lifestyle survey, Nords Porter Communications told BNS.

Swedbank was also recognized as the most human and most beloved brand in the Baltics.

In Estonia, Swedbank was named the fastest-growing, most beloved, and most influential brand.

Other winners in Estonia included cosmetics brand Nurme as the greenest brand, employee wellness benefit platform Stebby as the most human brand, confectionery brand Kalev as the most beloved producer, and public ETV television as the most beloved media brand. Lidl was named the brand with the best price-quality ratio, an award it also received at the Baltic level.

In the overall Baltic ranking, Ikea was recognized as the fastest-growing and greenest brand, the Latvian curd snack brand Kārums as the most beloved producer, and Delfi as the most beloved media brand.

Partners of the Baltic Brand Forum 2025 include BALCIA, Latvijas Zaļais punkts, Printful, Riga city council, Go Vilnius, Nords Porter, Element Digital, Sons & Daughters, Optimist + Creative, Black ducky, the Estonian Marketing Association, LIMA, LRA, Lido, Sixt, and media partners TV3 Group, Delfi, IR Nauda, and JCDecaux.

Brand Capital is the largest brand and lifestyle survey conducted in the Baltic states. Its origins date back to 2004 with the creation of the Latvian top brands ranking, and since 2019 the survey has also been conducted in Lithuania and Estonia. To ensure representativeness, the study is carried out by market research data provider Norstat.

This year's Brand Capital survey covers around 660 brands, with more than 3,000 residents of the Baltic states answering nearly 330 questions on lifestyle and brand perceptions.