Estonian tourism(In response to "Tourism developers: Estonia not just Tallinn" in TBT #347.)After visiting the tourist fair the other day one could understand very quickly why tourists stay in Tallinn. Rural tourism will only take off when somebody explains the basics of marketing to these organizations. Tips: All trade fairs consist of three parts - preparation, presentation and follow up. Unless all three are dealt with nothing will happen. I am still waiting for these toursit managers to contact me!An Estonian language Web site limits the target group by 99 percent. English is the busine...
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