SEO Tools comparison and reviews


Beauty cheers up fair business

  • 2000-10-26
  • Andrei Titov
TALLINN - The fourth international fashion and beauty fair "Beauty Word" was held at the Estonian fair center Oct. 20-22. About 9,000 people visited the fair.

Siimu Loogma, the fair's main organizer and development chief of the center, said he was very satisfied with the fair.

"We managed to do everything we planned - exhibitors are glad, visitors are not bored. This time we had more plans than last year and I think we succeeded," said Loogma.

Fifty-four exhibitors took part in the fair last year, and this year there were 62. Sixty of them came from Estonia and two from Latvia.

"This year the fair was much bigger and more interesting mostly because of competitions, which were absent last time," Loogma said.

The biggest fairs in the Estonian fair center took place five or six years ago. After that the business seemed to be dying. In 1998 the number of participants of some fairs did not exceed 30 companies. The main reason for it was that there were no new and good ideas. For example, the competitions and shows have not taken place in "Beauty Word" before.

"I feel the revival of our business," said Loogma. "We were also expecting Finnish and Lithuanian partners, but... Maybe they will come next time," he added.

During all three days visitors could see different competitions and shows: body-painting show, the Londa 2000 Cup for junior hairdressers, Model plus Photo competition, fashion shows by Estonian fashion schools, demonstrations of clothes, leather products and underwear.