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Latvia is failing to sell its unique assets to the world. It is one of the world’s most beautiful countries, with a culture many others envy; this is set to a backdrop of exquisitely beautiful landscapes. Latvia needs to do more to attract the world’s billion English speakers, which will reduce unemployment and add to Latvia’s prosperity.
It is essential that institutions: businesses, tourist attractions, any one looking for non-Latvian customers, add English language content to their Web sites and promotional literature.