The future of advertising

  • 2010-03-29
  • Helsinki Times

Companies that want their brand in front of the public have new ways to get their message heard.

IF you are trying to sell something, you need to let the public know what you have to offer. This is easier said than done as today's consumers are increasingly jaded and wary of commercial pitches. The key is to think of advertising in an entirely new way.

"The market has changed towards different methods of audio-visual content," explains Niko Waaralinna, CEO of the production company 7th Heaven. "Companies require a presence on the internet, television and in films."

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