Finland's minister of foreign affairs proudly pronounced "going for gold" in the Blue Wings magazine published just prior to the Winter Olympic Games in Vancouver. As an occasional passenger on Finnair flights I browse through this magazine and each time I have this awkward feeling about the minister's column. I ask myself whether I am the only one to have doubts about the appropriateness of him writing for a commercial magazine. It really was just a few years ago when the minister of culture modelled for some Finnish fashion label and this entailed a semi-huge debate in the media. The public attitude was clearly towards zero tolerance about the minister's side job. But this is not the issue.
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