MARKETING: From the brain to the shopping cart: The basics of new product introduction

  • 2008-10-01
  • By Jana Belugina
TALLINN - One bright morning, some bright person sits bolt upright in bed, struck by an idea for a new product. But how is this new idea transformed from a hastily scribbled note on a bedside table to a ubiquitous global phenomenon? The answer: through careful marketing, a more complex process than it may seem.Beyond the planning and production stage, any new product eventually faces market introduction. This is where the marketing team comes in, using all available marketing tools to develop a sales forecast, evaluate the value and saturation of the target market and, finally, to actuall...
The article you requested can be accessed only by subscribing to the online version of The Baltic Times. If you are already subscribed to The Baltic Times, please authorize yourself.

In case you don't have a subscription yet - please visit our SUBSCRIPTION section