TALLINN - One bright morning, some bright person sits bolt upright in bed, struck by an idea for a new product. But how is this new idea transformed from a hastily scribbled note on a bedside table to a ubiquitous global phenomenon? The answer: through careful marketing, a more complex process than it may seem.Beyond the planning and production stage, any new product eventually faces market introduction. This is where the marketing team comes in, using all available marketing tools to develop a sales forecast, evaluate the value and saturation of the target market and, finally, to actuall...
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