CITY PROMO: Latvia's halfhearted tourism ads

  • 2008-08-20
  • By Monika Hanley
RIGA - At Glasgow Prestwick International Airport, signs proclaim Riga "Europe's new party capital." UNESCO says it is "of outstanding universal value" and added the city's historic center to the prestigious list of World Heritage sites.Private firms and the Ministry of Culture have done more extensive work to promote the city. In 2007, the ministry and the Latvian Board of Tourism pooled funds to create five video advertisements, each outlining one of 2,300,000 things to do in Latvia. "It's a shame that so many people come here and never leave the city. The real Latvia is in the coun...
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