Most Latvians feel Chrirstmas is excessively commercialized - poll

RIGA – Only 23 percent of people in Latvia believe that Christmas is not excessively commercialized, a survey by SKDS research agency shows.

This year, Latvians’ dislike of the winter holiday’s commercialization has slightly increased in comparison with last year, SKDS head Arnis Kaktins said on Twitter.

In the December poll this year, 28 percent of respondents fully agreed that Christmas in Latvia is too commercialized and 41 percent tended to agree with this opinion. Meanwhile, 23 percent of respondents in the poll fully disagreed with the opinion that Christmas is too commercialized and 8 percent were undecided.

In a similar survey conducted in 2016, as many as 24 percent of respondents felt Christmas in Latvia was too commercialized, up from 21 percent in 2015. At the end of 2000, only 14 percent of respondents felt the commercialization of Christmas.

Each of these polls included around 1,000 respondents.