Hybrid becomes most preferred car choice in Baltics

  • 2020-05-26
  • LETA/BNS/TBT Staff

TALLINN - Hybrid propulsion vehicles have become the preferred option for Baltic citizens in terms of their next car purchase, according to a monitoring study carried out by pollster Kantar Emor.

Among respondents from Estonia and Lithuania, 32 percent would prefer a hybrid for their next car.

"Hybrids have become as popular in Estonia as the gasoline engine, followed by 23 percent of people who are interested in buying a diesel engine vehicle and 9 percent seeking a gas engine car while 5 percent would like to get an electric car," Triinu Ojala, leading expert at Kantar Emor, said in a press release.

Lithuania has taken the biggest step among the Baltic states towards using environmentally friendly fuel types through national measures as gasoline and diesel cars lag further behind hybrids in terms of consumer preference, and the share of those mulling over buying an electric car is 18 percent.

Latvia is the only one among the Baltic states where diesel passengers cars remained the first choice of 30 percent of the respondents. 28 percent said they would get a gasoline engine vehicle and 27 percent a hybrid. Electric cars are more popular in Latvia compared with Estonia as 8 percent of respondents from Latvia would like to have one as their next vehicle.

Toyota holds the securest position among respondents' potential next car purchases, while Skoda tops the list in terms of price range and maintenance costs, according to the results of the survey. Kia, Mazda and Peugeot have also gained in popularity.

The car brand popularity and reputation monitoring survey has been carried out by Kantar Emor in the Baltics since 2005. 2,100 car owners, whose cars are up to seven years old and who decide over the car brand themselves, were interviewed online. This year's survey was carried out in April.