Gurtam Marks Earth Day by Planting 2,000 Trees in Lithuania

Gurtam, a Vilnius-based IoT software developer with a focus on fleet management, marked Earth Day 2025 by planting 2,000 trees in Lithuania’s Molėtai district. Recently named Socially Responsible Company of the Year, Gurtam continues to turn its sustainability and social responsibility values into action, strengthening its long-term commitment to both people and the planet.

The tree planting took place just after Earth Day and brought together over thirty Gurtam employees and partners. Over 2,000 young trees were planted — a hands-on contribution to a greener future and a local ecosystem. The choice of diverse seedlings was deliberate and aimed at promoting biodiversity, enhancing soil stabilization, and optimizing carbon sequestration. Moreover, the trees were planted to emulate nature’s patterns, evoking the look and ecological richness of a wild forest rather than a neat garden.

The event was organized with environmental partners at Hold Earth, whose mission is to help companies of all sizes do their part for the planet.

This is not the first time the company has celebrated Earth Day with meaningful action. In 2024, the team planted about 1,100 trees in the Trakai district near Vilnius, Lithuania. Gurtam is committed to carrying this initiative forward, believing that now is the ideal time to plant trees, ensuring future generations reap the long-term benefits of today’s actions.

Each year, the company pours its energy into a range of equally meaningful initiatives — from supporting dog shelters and partnering with universities to hosting events that strengthen the local market and nurture tech communities. This year, Gurtam was honoured by Lithuania’s Ministry of Social Security and Labour as the Socially Responsible Company of the Year.

“Gurtam is committed to contributing to society and the communities local to our offices,” says Zoya Halkevich, Head of Brand at Gurtam. “This initiative reflects what we do on an everyday basis — creating software that ensures that technology serves a greater purpose by making the world safer, more efficient, and more sustainable.”

Indeed, environmental responsibility is deeply embedded not only in values shared by employees but also in Gurtam’s business operations and long-term strategy. The company develops solutions for fleet management and digitalization that, among other things, help reduce environmental impact. By enabling businesses to monitor fuel consumption, optimize routes, track, and cut CO₂ emissions, Gurtam’s products make transport more efficient and sustainable.

About Gurtam

Gurtam is a global telematics leader headquartered in Vilnius, Lithuania. The company develops innovative solutions for fleet management and digitalization to help companies worldwide manage their resources efficiently.

On September 10–11, the company will host the Telematics & Connected Mobility Conference in Vilnius, Lithuania — a major event focused on the latest advancements in telematics hardware, connectivity, and integrated solutions.