Food Union getting ready for Christmas season with a new Kārums curd snack

The Christmas season is about to begin, therefore Latvia’s leading dairy processing company Food Union has been getting ready for it in due time. As a result, the new Kārums curd snack for Christmas has been created. About EUR 25,000 have been invested in development of the product and it will be available in stores across Latvia in limited amounts until January 2025.

Gingerbread and tangerines

This time, the company’s skillful food techologists have chosen to combine the most typical and traditional Christmas snacks in the new Kārums product, blending juicy tangerine and aromatic gingerbread flavors into the curd mass. The curd snack is covered with the characteristic and much loved cocoa glaze.

Ilva Veidemane, manager of Food Union dairy product brands: “We can say that every year is the year of Kārums, but especially we can say it about 2024. This year we celebrated the 30th anniversary of Kārums symbol – the Crow, creating seven new snacks. However, it was not enough, therefore we decided that the eighth novelty should be a cherry on the cake, and it also restores a slightly forgotten tradition – the special Christmas curd snack. A blend of the most characteristic Christmas flavors has been created – Kārums Christmas snack with gingerbread and tangerines. Yes, it really tastes like Christmas, therefore every sweet tooth already now can feel the mood of the upcoming season in the snack.”

Kārums assortment

As the production of Kārums Christmas snack has begun, the assortment now has 37 products. There are five kinds of products in the category of sweet snacks – 17 flavors of curd snacks and a multi-package of curd snacks, 5 sweet cream desserts, 6 bifido yoghurts, 3 curd desserts and 2 curd creams. In the category of savoury snacks, there are 3 kinds of fresh cheese with and without added flavors.

Please find more information on the Kārums brand: www.karums.eu

About Food Union Latvia

Food Union is a leading producer and distributor of fresh dairy products and ice cream in Latvia. Food Union Group in Latvia consists of Rīgas piena kombināts, Valmieras piens and Premia FFL. The company is known in the market for its historical and well-known brands such as Kārums, Limbažu piens, Valmiera, Lakto, Pols, Ekselence and TIO. The company's core competences are mainly in the fresh dairy and ice cream segments and its brand portfolio boasts healthy and high added value products made from the best quality milk sourced from more than 100 Latvian farmers. Food Union Group is headquartered in Latvia. Since 2019, Riga has been the Group's ice cream development centre. Each year, more than 100 new ice cream varieties are developed for the European market at the Ice Cream Competence Centre. As of January 2024, PAG Private Equity has become the majority owner of Food Union Europe, including Food Union Latvia. More information: www.foodunion.lv.