Estonian company sold over 100 illuminated horses to Canada for the Year of the Horse

TALLINN - Estonian lighting solutions manufacturer Adamlights has supplied 125 horse-shaped light installations to Spruce Meadows, one of the world's most renowned equestrian centers, and has opened a production facility in Mexico.

A total of 125 light horses were transported to Canada in seven containers. The center hosts, among other events, the internationally acclaimed Masters Tournament and an annual Christmas market. The partnership with the Estonian company began at the international Christmasworld trade fair in Frankfurt, where the Estonian manufacturer's design caught the attention of the Canadian client.

To meet the growing international demand, Adamlights has now opened a production unit in the Monterrey region of Mexico. According to Ivari Roosileht, one of the company's owners, this move allows them to be closer to customers in both North and South America. "We want to be physically closer to the American markets and respond more quickly to customer needs," Roosileht stated.

Adamlights, a lighting design manufacturer with a broad international reach, currently exports its installations to 50 different countries, including Italy, Ireland, Colombia, the USA, Canada, and the United Arab Emirates. In Estonia, their Christmas lights can be seen on streets and in city squares across the country, as well as in neighboring Latvia, Lithuania, Finland, and Sweden.

The illuminated stallions now "galloping" around the Canadian center were produced at Adamlights' factory in Märjamaa, which until now has handled all of the company's production. According to Ivari Roosileht, the company has never before supplied a single specific decoration in such a large quantity to one client. The order itself was also of a larger volume than usual for the company.

Large orders from the other side of the world prompted the expansion of production to Mexico. Despite the war, Adamlights also collaborates closely with Ukrainian partners, sourcing the robust steel frames for its 3D animal figures from Kyiv. The design for the best-selling light horses was also developed in cooperation with Ukrainian partners, with the final assembly taking place at the Märjamaa factory.

The Mexican factory currently employs approximately 20 people, but the company estimates that production can be easily expanded, with the number of employees potentially reaching 50 in the future, matching the size of the Märjamaa facility. Roosileht noted that local authorities were supportive when setting up the operations. "Mexico makes everything as simple as possible for newcomers, but you have to keep in mind that it is a very bureaucratic country, and getting used to their processes takes time," he remarked.

According to Roosileht, there is also a noticeable shift in customer preferences in the market. "People are increasingly looking for winter lighting solutions that can be used for a longer period and are not exclusively tied to the Christmas season," he said.

For instance, a new emerging trend is the creation of light parks in natural settings, which can be visited during the summer. As an example, a charity light festival was held in Estonia this summer at the Veltsa Manor park, where visitors could stroll through the illuminated park and enjoy various concerts and theater performances over four balmy August nights.