Why Sales Outsourcing in Poland is the Smarter Alternative to Hiring Locally

For B2B companies in Lithuania and the broader Baltic region, Poland represents a massive and highly attractive market for expansion. With a robust economy and a large internal business sector, the opportunities are evident. However, navigating local business customs and language barriers often requires specialized, on the ground expertise.

This is where Architecture of Sales, a B2B agency based in Gdańsk, changes the dynamic. They specialize in acting as the localized sales arm for foreign companies looking to secure a foothold in the Polish market.

The Localized Sales Approach

Unlike standard marketing agencies that focus broadly on digital lead generation, Architecture of Sales integrates directly into their clients' operational workflows. Their core differentiator is assigning a dedicated, local Polish Sales Development Representative (SDR) to your project.

This representative acts as your official proxy in Poland, handling the heavy lifting of initial market penetration through:

- Targeted cold calling and direct email outreach

- Local networking and social selling

- Arranging highly qualified meetings with ideal customer profiles

Baltic Success Stories

Several Baltic businesses have already leveraged this localized approach to successfully enter the Polish market. Leaders from Estonian firms such as Moderan, VITS, and Sirkel & Mall have publicly highlighted the agency's impact.

Service Tiers and Investment

Architecture of Sales structures its offerings to accommodate different levels of required support, making it scalable for growing Baltic startups and established enterprises alike.

- Standard Lead Generation: This package includes a dedicated SDR responsible for arranging demo meetings with qualified leads. It covers comprehensive data collection on prospects and regular weekly and monthly reporting to track progress.

- Lead Generation with Active Support: Designed for complex products requiring extensive negotiation. In addition to standard lead generation, the SDR is present at every client meeting to provide critical English to Polish language support, take detailed meeting minutes, and manage all follow up communications until the deal is closed.

Streamlined Onboarding

The agency emphasizes a rapid deployment model to get campaigns running quickly. Following an initial consultation to align on goals, the onboarding process is a matter of hours. This time is used to deeply understand the client's product, buyer personas, sales process, and the specific pain points of the target audience. From there, the dedicated SDR begins targeted outreach.

Expanding into Poland does not require building a local sales team from scratch. By outsourcing to localized experts, Baltic B2B companies can test the waters, generate qualified leads, and close deals with significantly lower overhead and risk.