Tour operator Join UP! Baltic that started its active operations in Latvia, Lithuania and Estonia in April 2022, has served 42% more clients this summer than a year before. In total, it has organized tours to Turkey, Egypt and Montenegro for 85 000 tourists in the Baltic states so far this year.
Turkey has remained the most popular summer destination in summer 2023 where almost 50% of all travellers went this summer. Egypt and Montenegro were other summer destinations that Join UP! Baltic offered to Baltic travellers this season. Montenegro and Egypt during summertime has been available during the summer as a new product in travel market this year and has gained popularity among Baltic travellers.
Overall, this year more than a third part of travellers (37%) were family with children. Biggest part of travellers (almost 40%) are in the age group from 36 till 49.
"As a new summer destination, an alternative to hot Europe, this summer we brought to the market possibility to travel to Egypt in summer. Tour operator Join UP!™, under which brand works Join UP! Baltic, organizes trips throughout the year from other countries since 2014. Tours to Egypt, Sharm el-Sheikh, with Join UP! Baltic are available from Vilnius and Tallinn, were also chosen by travellers from Riga. We observe that the weather in stereotypically hot Egypt is even less hot and more pleasant than in places in Europe. And we think that next year summer Egypt will become more and more popular among Baltic travellers, especially because of the growing heat in Europe during summers. Next summer we are planning to launch summer tours to Sharm el Sheikh also from Riga. Warm sea with incredible sea life, beautiful sunsets and competitive price attracts customers to choose Egypt more and more often as their summer season vacation destination”, says Sabina Saikovskaja, CEO and board member of Join UP! Baltic.
“Also, we see that Montenegro is becoming more and more popular and sought-after destination this summer. Montenegro offers more pleasant, more comfortable air temperatures than elsewhere in Europe, wonderful natural landscapes, mountains, and relaxation on the seashore. It was around 26-30 degrees (while it was close and above 40 in other countries in Europe) in the mountains the temperature is lower during summer, but still very summery. Tours to Montenegro are organized from May until mid-September in collaboration with airline "Air Montenegro"," notes S.Saikovskaja.
S.Saikovskaja points out that Join UP! Baltic as a newcomer to the Baltic market does extra steps to stand out both in product and using new technologies and modern solutions to the customers. "Not only our product has to be strong for a competitive price to gain trust from our travellers and partners but also, we are finding ways to introduce novelties in the market by implementing innovative technologies to make travelling more convenient to our clients. We already have our own app where you can buy a trip and now, we are the first in the Baltic States that has a live customer service through popular messengers such as Facebook Messenger, Telegram, Viber - a “Guide in the pocket”. Now every traveller can communicate with a guide in their own language through a communication channel that suits them," S.Saikovskaja adds.
Join UP! Baltic works with a brand of one of the leading Ukrainian tour operators Join UP!™ that has 13 years of experience in tourism. Join UP! is Ukrainian privately owned company, a family business, which headquarters is in Kyiv. Join UP!™ is a proactive and forward-thinking business that has been operating for over 12 years with expertise in Ukraine and abroad. It's also one of the leading travel brands in Ukraine with proven achievements. Join UP!™ brand is developing in other countries and works in Ukraine since 2010, in Moldova since 2018, in Latvia, Lithuania, Estonia and Kazakhstan since 2022, and in 2023 Join UP! started its active operations in Poland and Romania.
Join UP! Baltic tour flights to Egypt are conducted with the same group airline - Ukrainian "SkyUp Airlines". Join UP!™ and SkyUp Airlines belong to UPfamily group of businesses. For other destinations Join UP! Baltic collaborate with other airlines, for example, to Tenerife it flies with airBaltic, to Montenegro - "Air Montenegro", flights to Turkey are conducted by Corendon Airlines and Taliwind.