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RIGA – On October 25-26 a significant international event of fashion industry “United Fashion” will take place in Latvia, which will include a European designers' Showroom, creative workshops and seminars on topics as “Digitization. Brand Building”. The official partner and organizer of this project in Latvia is the Baltic Fashion Federation. The “United Fashion” activities will take place during RIGA FASHION WEEK, which will happen this autumn on October 23-27.
In preparation for this project, the Baltic Fashion Federation announced the selection of fashion designers for participation in the “United Fashion” European designer' Showroom last summer. Fashion designers, whose entrepreneurship is registered in Belgium, France, the Balkan countries, Germany, Portugal, or the Baltic States, were invited to apply. Following a thorough selection process at international level, the following fashion brands were selected: Agnes Nordenholz (Germany), Teodora Mitrovska (Macedonia), Doriane Van Overeem, Sander Bos and Snobe (Belgium), Gamme Blanche and Yannic Hong (France), Duarte and Imuave (Portugal), Diana Arno (Estonia), Undress and Kristi Andress (Lithuania), One Wolf, Talented, Pixie Won’t Play and Vaskala (Latvia).
The fashion sector is one of the key cultural and creative industries in Europe today. Fashion designers across Europe are highly creative and driven by originality and innovation. Over the last decade, the traditional fashion business model has changed drastically, which requires a different business approach from designers, but also in the entire fashion industry in Europe. This program will address the requirement to enhance fashion designers to be more internationally business-oriented and to increase their competitiveness.
To achieve the aim of this project, various activities will take place in each of the cooperating countries within the framework of “United Fashion”. Over 4 years, at least 150 European designers and brands will have opportunity to present themselves, get acquainted with other countries' market opportunities, participate in workshops and discussions and establish useful contacts with industry professionals. “United Fashion”, initiated by MAD Brussels Fashion and Design Platform (Belgium), is carried out by a cluster of 8 organizations, from 7 European countries – the Baltic Fashion Federation (Latvia), Flanders DC (Belgium), MAD Brussels Fashion and Design Platform (Belgium), Not Just a Label (Great Britain), Maisons de Mode (France), ModaLisboa (Portugal), Fashion Council Germany (Germany) and Fashion Weekend Skopje (Macedonia). The “United Fashion” project is supported by the EU funding program “Creative Europe”, co-financed by the Ministry of Culture of the Republic of Latvia.