TALLINN - In solidarity with Ukraine and the Ukrainians, of whom there are many both among the employees and customers of the retail chain Rimi, and deeply opposed to Russia's invasion of Ukraine, Rimi Baltic will stop selling Russian-origin goods in its stores.
The decision means that from Thursday, goods manufactured by Russian companies will be removed from the product range in all Rimi stores in Estonia, Latvia and Lithuania. Rimi Baltic is also informing its suppliers that it will stop procuring goods of Russian origin.
Rimi Estonia has also made the decision to stop broadcasting advertising on all TV channels of Russian origin.
"At present, about one percent of the goods sold in Rimi stores in Estonia are of Russian origin. Although it is a very small part of our assortment, we will stop sourcing and selling goods of Russian origin in our stores in the light of the current crisis. We have also decided to stop advertising Rimi on Russian TV channels. In our company, people of different nationalities and ages from different cultural backgrounds work together. We value and respect different opinions and fully support the search for peaceful solutions in any conflict situation," Vaido Padumae, CEO of Rimi Estonia, said. "Therefore, ending cooperation with Russian companies is a logical and necessary step for us in the current situation."