TALLINN - Priit Mikk, manager of event marketing and production company Amazing Productions and chief producer of the Independence Day receptions of the president of Estonia in 2019 and 2020, will on July 1 assume the duties of board member of the Tartu 2024 Foundation, in which capacity he will coordinate preparations for the program of European Capital of Culture 2024 in Tartu and South Estonia.
Mikk in his remarks published through spokespeople on Tuesday described the role of head of the Tartu 2024 Foundation as a big honor and responsibility.
"I consider maintaining and developing the already existing team and developing cooperation with trustful and open relations with all the parties involved as important," the new CEO of the foundation said.
"European Capital of Culture will be the main highlight of Estonia in 2024," Mikk said, describing the path to that as full of work and excitement and offering a constant opportunity to develop with the continuously growing team.
Mikk has been the manager of the event marketing and production company Amazing Productions since 2013. He was also the chief producer of the independence day receptions of the Estonian president in 2019 and 2020, and was chief of planning and execution for the Metallica concert in Tartu last year that attracted an audience of 60,000 people.
Mikk has also worked as producer at the National Opera and teaches event production at Tallinn University. He has been the organizer of numerous conferences and gala events and was the technical producer of the opening event of European Capital of Culture Tallinn 2011.
Mikk holds a master's degree in the organization of culture from a joint curriculum of the Estonian Music and Theater Academy and Estonian Business School and a bachelor's degree in advertising and imagology from Tallinn University.
The chairman of the supervisory board of Tartu 2024, Mayor of Tartu Urmas Klaas, described the decision of the supervisory board as unanimous.
"Priit Mikk has taken part in the organization of several of the biggest and most important events of Estonia and he has diverse experience with team building and international cooperation," Klaas said, adding that the supervisory board also values highly Mikk's poise and effectiveness.
A five-year contract will be signed with the new CEO of the foundation.
The board member of the foundation to date, Erni Kask, will continue work as the program coordinator and head of the creative council of Tartu 2024.
The Tartu 2024 Foundation started work at the beginning of this year. The purpose of the organization is to implement the activities of European Capital of Culture 2024 in Tartu and South Estonia.
Tartu was named the 2024 European Capital of Culture in August 2019. The selection was made by an independent international expert panel chosen by institutions of the European Union. Tartu presented its bid together with 19 Southern Estonian municipalities.