Brand Estonia project shaping up positively

  • 2003-03-13
  • Justin Petrone
TALLINNTowering above the crowd at the Tourest tourism trade fair in Tallinn last weekend was a giant hexagon flashing "Welcome to Estonia" in rotating flourescent colors.Down on the floor, brochures featured the slogan "Positively Transforming."Both logos are part of Brand Estonia, the ongoing and once-controversial effort to market Estonia and Estonian goods around the world. In addition to the logos, the ubiquitous Brand Estonia was complimented by a presentation last week that gave Tourest attendees a history of the Brand Estonia project and a discussion of the brand, which was launched...
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