The new card combines the advantages of a common debit card and the bonus system offered by Statoil and is expected to widen both companies' client range.
Ervins Ozolins, head of Unibanka's card center, said such co-branded cards are usually launched in telecommunication, aviation, fuel retailing and insurance sectors.
"We think that these spheres are also prospects in Latvia," Ozolins said, noting that the sucess of such an undertaking lies in finding a solid partner.
"We have found a good partner whose interests comply with ours and whose clients are also our clients," Unibanka's Vice President Edmunds Krastins said referring to Statoil.
This is the second co-branded card issued by Unibanka. Last May, it launched the same type card with a mobile phone operator Latvijas Mobilais Telefons.
So far, the bank has issued 650 cards together with the phone operator. Krastins said the client range of this card is limited because only mobile phone owners are interested in acquiring it.
The new card, however, should not only attract drivers, but also those people who often shop at Statoil stores, said Baiba Rubenss, head of Statoil's marketing and PR department. The card can be also used outside Latvia.
The gas retailer started the bonus program called Statoil Extra in June. This program already has 90,000 clients, but Rubenss noted that the launch of the new card should attract even more people.
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