A Latvian lingerie firm has opened a store in the most unlikely of countries...Iraq.
Baltics based New Rosme announced on Tuesday it had opened a store in the city of Najaf, nozare.lv reports.
"Although Najaf is one of the most religious cities in Iraq, where publicly exposing a woman's beauty is forbidden more than in any other part of the country, the store is very popular,” a spokesperson for the firm said.
A spokesperson for the firm said it was hoped more stores would open in Iraq in the future.
The company has 16 chain stores, located in Russia, the Baltic States, Italy, Ukraine, and Iraq.
New Rosme was established in 1993. The company's equity capital is 920, 706 euros and its sole owner is Sweden holding company Swegmark Invest AB".
(Edited by Rayyan Sabet-Parry)