RIGA - According to a research project carried out by the advertising agency “DDB Latvija,” business magazine Kapitals and the social/media research agency GfK Custom Research Baltic, the most popular brand in the Baltics is the on-line search engine Google.
The second most popular brand in the Baltics is Finnish mobile phone manufacturer Nokia and the on-line phone service provider Skype.
Swedish bank chain Swedbank is the fourth most popular brand in the Baltic States, followed by the Lithuanian supermarket chain Maxima, the social networking Web site Facebook, and the television channel TV3.
Google is also the most popular brand in Latvia for the third consecutive year.
The Latvian email service provider Inbox remains the second most popular brand in Latvia, followed by Swedbank.
Nokia is the fourth most popular brand in Latvia, followed by Skype and the Latvian social networking Web site Draugiem.lv.
The Latvian chocolate and sweets producer “Laima” is the seventh most popular brand in Latvia, followed by the Rimi and Maxima supermarket chains.