When asked by British businessmen about the vagaries of working in the Baltics, I always answer that it’s easy working with Latvians and Lithuanians, as they are northern Europeans, and in many ways very similar to us. I believe this to be true, but I am also beginning to wonder if, after 11 years of working in these markets, I may have become immune to some of the differences which seem to pose problems to newcomers. I have been asked a number of times over the past 18 months by a large London-based “cultural awareness” consultancy to work with large global com...
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