I am often asked by businessmen in the Baltics what is the single most important thing they must do to export successfully to the UK. Most believe it to be product and pricing, and of course if these are wrong there is no chance of success anyway; however, if you have a good product, and it is competitively priced (both of which you can understand without having to leave Lithuania), then the answer becomes blindingly obvious: you must present your product and company appropriately for a UK audience.Over the past 11 years I must have worked with over 200 Baltic companies, helping the...
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