Over the past few months in this paper I have occasionally vented my frustration at working in the Baltics, highlighting issues that I feel hold the markets back from achieving their undoubted potential. This column will be different.We have a saying in the UK: “Simplicity is Divinity.” In business terms I think I may have come across one of the best examples of this I have seen in many years. It is such a wonderfully simple idea that I can’t believe it has not been done before. However, after a little research I have found nothing quite like it.As well as being...
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