U.S. restaurant chain Subway targets Estonia

  • 2012-01-18

TALLINN - One of the largest fast food restaurants Subway will allegedly expand to the Estonian market and will open its first restaurants here in the next few months, reports Aripaev.ee/LETA.

The U.S. sandwiches and salads franchise chain Subwayplans to open up to 25 restaurants in Estonia by 2019.

“These would be located all over Estonia but mainly in Tallinn and its vicinity,” said SubwayInternational's North European and Baltic regional development manager Justin Goes.

Goes explained the choice of Estonia with the initiative shown from here while no interest has been expressed from Latvia and Lithuania. “Another fact in favor of Estonia is that Estonia is very close to Finland where we have had major growth and the number of restaurants nears 100 thus it can influence our position in Estonia too.”

U.S. franchise chain Subwayopened last year 170 new restaurants in Central and Eastern Europe and this year plans to increase the total number of restaurants from 407 to 600.

This year it will enter Romania and Slovenia but Latvia and Lithuania are not targeted yet.