ELKO secures ASUS contract

TALLINN - The distributor of electronic goods, ELKO Grupa, on July 14 announced the beginning of its distribution of ASUS computers in the Baltic States, reports news agency LETA. ELKO Grupa, one of the leading IT product wholesalers in Eastern Europe and one of the largest companies in Latvia, signed a cooperation agreement with information technologies company ASUS on the wholesale of ASUS notebooks, netbooks and Tablet PCs in the Baltic States, starting from July.

“Being one the leading players in IT markets in mobile PC in many countries around the world, like China, France, Italy, Russia, Ukraine and Poland, we also see a great potential for growth in the Baltic States. ASUS is ready to offer a full product range of mobile devices and fulfill the growing demand of the customers who’d like to be mobile nowadays, successful in their business duties and private life enjoying entertainment on the go. We’re pleased to get ELKO as our official distributor in the Baltic States from now. We believe that with ELKO Grupa joining our distribution team, we will widen our channel coverage, deepen our in-house share in the existing partners and hence keep the leading market position of ASUS in the Baltic States,” says Angela Hsu, ASUS regional head.

ELKO Grupa management says it is satisfied with the deal. “ASUS offers feasible and contemporary computers and equipment for attractive prices supplemented with vendor-specific technical solutions that are fundamentally devised for each consumer. One of the first ASUS products that will become available to the Baltic States’ customers is the current in-fashion product - the innovative Tablet PC EEPad Transformer. It combines the latest Tablet PC design concept with the netbooks’ specific technical parameters. EEPad Transformer Tablet PC is especially suitable for users who are in need of both multimedia and productive mobile functionality. And also the rest of the ASUS product assortment offered by ELKO is significant and will give clients in the Baltic States wide possibilities to choose from, in terms of product prices and technical specifications. We’re pleased to get so professional and strong a vendor as our new partner ASUS and we are looking forward to successful cooperation,” beamed Guntis Tomsons, Baltic regional director of ELKO.

ELKO Grupa was founded in 1993. The company is a wholesaler of computers and electronic products in the Baltic States, Central and Eastern Europe, and CIS member states. The company represents more than 70 producers and sells their goods to more than 5,400 retailers, local computer producers and system integrators.

ELKO Grupa offers more than 9,000 products of the best-known brands - Acer, Intel, Microsoft, Seagate, Samsung, Sony, Western Digital and others. At the moment more than 340 people are employed in the company. ELKO belongs to several legal entities and investment fund Amber Trust and East Capital Asset Management-related investment funds.
ASUS is in the top three notebook vendors and the winner of several international awards; it is one of the leading IT enterprises in the world. The company designs and manufactures products which, it says, fully satisfy the needs of the digital era both at home and at the office: notebooks, netbooks, tablet devices, servers, multimedia and wireless solutions, networking devices, and mobile phones.

“Driven by innovation and committed to quality,” the company notes, ASUS won 3,398 awards in 2010 and is widely credited with revolutionizing the PC industry with the subnotebook/netbook computer line - Eee PC.