Supporting an active lifestyle in a muscle-bound market

  • 2011-05-11
  • By Antra Feldmane
RIGA - Sports activities and getting into shape in Latvia is off to a good start this year and is getting ready for one of the biggest outdoor sporting events, the Nordea Marathon, which is soon to take place. Meanwhile, indoor fitness facilities have always been an important part of active life in Riga. Fitness centers have high competition between the different gyms, but their main goal seems to be a common one - to support a healthy lifestyle by price optimization and through various marketing activities. Eriks Nadzins, at City Fitness Latvia, says that “the most active period o...
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