The changing face of phone selling

  • 2011-04-06
  • By Alina Lisina
RIGA - If five years ago small, specialized mobile phone shops were located at every street corner, now the situation has changed. Today this business has gone mainly online, leaving offline sales for the partners and dealers of all the mobile telecommunications operators.The market conditions are dictating new rules – if you are not a mobile operator dealer, you cannot survive and won’t have enough sales to keep your shops open. You then need to go online, where you can compete with lower prices.Another trend that is influencing this business is the ‘subsidy&rs...
 
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